Our Process

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Vision Discovery: It Starts with a Conversation

Share your story and company vision! We begin with a discovery assessment to determine where you’ve been, where you are now and where we want to go. Cheddar works with you to establish clear goals and objectives for a modern digital marketing partnership.

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Opportunity Analysis: Let the Research Begin!

At this milestone, our consultants determine “How Much Cheddar” to craft your vision into reality. We take a dive deep into market research and analysis. Your competition, audience and geo are major factors in the impact of your marketing investment. The plans we build are unique to each organization AND relative to your brand vision and resources.

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Strategy Development: Your Educational Blueprint

Using real data, our consultants showcase your biggest digital growth opportunities and how they can be accomplished. Our strategy walkthrough sheds more light on your potential ROI and helps ensure both parties are on the same page before any campaign services begin. By setting the right expectations from day one, we build credibility with your team and separate ourselves from many traditional agencies that rush to a proposal for a long term engagement.

Is your web strategy crumbling like feta?

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4. Digital Marketing Management: Let's Dig In

Just as all cheeses pair well with certain wines, some digital marketing strategies pair better with certain business objectives. Let our consultants advise you on the right mix of technology and tactics.

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Web Development

  • Website Design
  • Content Management
  • App Development
  • E-commerce
  • Landing Page Development
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Search Engine Optimization

  • On-Page Optimization
  • Off-Page Optimization
  • Local SEO
  • Google My Business Management
  • Ecommerce SEO
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Digital Advertising

  • Search Engine Marketing
  • Social Media Marketing
  • Display Marketing
  • Video Marketing
  • Remarketing
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Content Development

  • Social Media Management
  • Brand Voice Development
  • Web Copywriting
  • Blog Development
  • Email Marketing
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Creative & Design

  • Brand Guide Development
  • Drone Videography
  • Graphic Design
  • Photography Sessions
  • UX/UI Design
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Conversion Optimization

  • Landing Page Optimization
  • Information Architecture
  • Heatmap Analysis
  • A/B Testing
  • User Recordings

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5. Support & Education: We Uncomplicate Digital Reporting

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Forget about vanity metrics. We develop detailed marketing dashboards with Google Data Studio. Our reports blend data from various marketing channels and can even integrate with your internal sales platform or spreadsheets. This allows us to connect all of the dots through your customer’s journey and truly showcase the profitability of your marketing efforts.

Once created, this dashboard is available to you 24/7 on a live URL that is easy to access and stays up-to-date. Each month, a summarized progress report is included to bring attention to what we’ve been working on and how your digital presence is responding to our efforts.

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Let’s take your business to the moon.

We hear it’s made of cheese.

How can we help?